Module #7: Engaging Events

Overview:

Maximize donor engagement and fundraising success with our guide, "Engaging Events." This presentation provides a strategic approach to planning impactful events that drive donor participation, foster relationships, and generate revenue while avoiding the common pitfalls of event planning fatigue.

Key Features:

Why Events Matter: Learn how events can be both a powerful engagement tool and a potential drain on resources. Discover how to strike the balance between creating memorable experiences and managing the time and cost that go into event planning.

Raffles, Live Auctions, and Silent Auctions: Explore the pros and cons of each event type. Whether it's the high energy of live auctions or the flexible, low-key nature of silent auctions, this section helps you choose the right fundraising activities to fit your audience and goals.

Purposeful Events: Inspired by Priya Parker's The Art of Gathering, this section focuses on intentional event planning. Learn how to create events that serve a clear purpose, identify who should attend, and design activities that meet the needs of both your organization and your guests.

Event Screening Module: Not every event is worth pursuing. Discover how to use an event screening process that assesses the potential success of an event based on key factors like audience, goals, and resources. This step-by-step guide helps you avoid investing time and money into unproductive events.

Event Ideas: Get inspired with fresh event concepts, from traditional formats like golf tournaments and 5K races to more creative ideas like family volunteer days and unique themed events. Tailor your event strategy to match your donor base, whether it’s for identification, cultivation, or stewardship.

Virtual Fundraising Events: Adapt to the digital age with virtual events. Learn how to use online tools to engage a broad audience, maximize donations with features like online thermometers and "text-to-give" options, and ensure your event runs smoothly from a technical standpoint.

Target Audience:

Ideal for nonprofit event planners, fundraising teams, and development professionals who want to create more engaging, purpose-driven events that resonate with donors and generate lasting support.

Outcome:

By the end of this presentation, you’ll have the knowledge and tools to host meaningful, successful events that engage your donors, boost fundraising, and build lasting relationships—all while managing resources efficiently.

Transform your event planning with "Engaging Events," and elevate your nonprofit’s fundraising potential!